Daisy is the latest signing by Robbins Entertainment.  Debut single "Everytime" is now available.

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Dance label Robbins Entertainment is at it again, with a fresh signing that is bound to make a splash in the dance marketplace.

Daisy, an artist from Sweden, is following an unusual trek, signing to the U.S.-based Robbins prior to a release in her home country or elsewhere in Europe.  It’s an unusual move for Robbins too, which normally grooms acts from within the U.S. or licenses hot European offerings.  However, based on what I’ve seen, it’s an astute move.

The lead single from Daisy, “Everytime,” is an incredibly catchy dance-pop gem, with a great sing-a-long chorus.  Daisy is a good singer and brings great energy to the track.  The beat’s nothing to sneeze at either, relentless yet friendly.  Other songs available on her MySpace profile are equally enjoyable, especially the woodwind synths and sexy singing on “Tiptoe,” where her soft singing makes you wish she was tiptoeing to your bedroom door.

The ”Everytime” single drops May 5 on iTunes and will get a physical release May 12.  But if you can’t wait to hear it, check out Daisy’s MySpace page at www.myspace.com/daisonline  If Robbins’ track record is any indication (see sidebar), Daisy looks to be another success for the label.

Robbins brings in the hits

Sometimes, knowing the label tells the story.  For over 10 years, Robbins Entertainment has been keeping the dancefloors moving. Label head Cory Robbins has a strong pedigree, formerly heading Profile Records, a major rap, reggae and pop label in its day.  While Robbins started out as an eclectic label, and occasionally takes a chance on the occasional left-field offering, they’ve been dance-friendly since the beginning.  Here’s a sample of artists and songs they’ve brought to us, and all have been chart winners:

• Rockell: “I Fell in Love,” “Can’t We Try” featuring Collage, and “In a Dream” were all Hot 100 charting hits.  They proved that freestyle still had life in it at a time when many labels had turned its attention elsewhere.
• Reina: “No One’s Gonna Change You” was originally sent to radio by Strictly Rhythm, but when the label abruptly shut its doors, Robbins snapped her and the song up and ultimately provided the enjoyable “This is Reina” album the next year.
• DJ Sammy: “Heaven,” a remake of the Bryan Adams classic, hit the top 10 in 2002. Other tracks from the album, such as “The Boys of Summer” and “Sunlight,” were great tracks and showed a strong range in the dance genre.  The Candlelight mix of “Heaven” was sugary sweet.
• D.H.T.: “Listen to Your Heart” was an achingly beautiful track released both as a dance track and a Candlelight.  Follow-up singles didn’t do as well, but should have, especially the gorgeous remake of “I Go Crazy,” which was fun as a dance track but was haunting in its original ballad form on the album.
• September: “Cry For You” made a dent in its second attempt with U.K. mixes last year, and came from their self-titled album that I reviewed favorably here last year.  Robbins is currently offering a reworked version of “Can’t Get Over” that is equally infectious.
• Cascada: Of course, their latest huge success is with Cascada, who has already struck twice, with top 10 “Everytime We Touch” and more recently a well-done reworking of “What Hurts the Most.” “Faded” and “Perfect Day” are the most recent singles, but check out the fun summer jam “Holiday” on the album – it’s well worth a listen.